Facing the old pattern of lighting wholesale market impact – Guzhen lighting, hardware, hardware com
Article by hi joiney
Recent years, store, supermarket lighting, logistics centers and hypermarkets continue to rise lighting, and diversified sales channels, more and more enterprises begin to pay attention to terminal network construction, in the past that simply transfer the warehouse-style business model already facing the impact of the market. Lighting market as one of the top ten Linyi Wholesale Lamps City, has been reduced by nearly 30% of the distributor; Chengdu Jiu Yanqiao lighting around the market since the rise of the wholesale market, the professional wholesalers in less than 30%; Jiangsu Zou District of Changzhou City lights wholesale growing number of businesses, new and old Lamps City business has reached more than 700 households, but the purchase of the customers has reduced; in Guangzhou, 75% of the light from the town purchase the factory, many engineering businesses also getting goods directly from manufacturers. Getting goods from wholesalers and sell most of those lighting the hardware store, or temporary emergency shortage of distributors. The face of these market changes and trends, the primary wholesaler is to provide good products and services, further strengthening of networks, to improve visibility and reputation, driving sales growth. In addition, you can set foot in other mode of operation. Thailand last year, through lighting lamps on the market in New Shen halfway set up hundreds of square meters of retail trading area, mainly engaged in high profile crystal lamps and chandeliers and other kinds of home lighting, very impressive sales. The visit by these two, it is easy to see, although the wholesale situation as before, but in order to build its image and efforts to seek development in the small profit margins, with quality and service to get more business recognition. Lighting industry facing increasing competition, as a traditional wholesaler, started losing some customers Linyi Lamps City, Shandong Linyi wholesalers are under tremendous pressure. According to reports, the present to purchase a Linyi wholesalers distributors drop of nearly 30%, while large-scale distributors, because they sell products in different regions, we can unite with each other to “chain” form to manufacturers purchases, wholesalers compete with Linyi, Linyi and wholesalers in the price of the great impact. Linyi wholesalers mainly engaged in all kinds of home lighting, industrial and mining projects, and other interior lighting lighting, business product range. Manufacturers are for the support to major shops, and product after-sales service is good, with significant brand advantage, so wholesalers at a disadvantage in the competition. Fujian: Fuzhou, Fuzhou, only one light only South Lamps City Market now a professional wholesale lamps, which radiation and western Fujian Fuzhou region, northern Fujian. There are professional wholesaler of the market, more than 10, including three established, Jia Mei, Southeast, NVC, generation and other famous brands. At present, wholesale products wholesaler mostly non-mainstream products, such as brackets, light, ballast, transformers, lighting fittings mainly in the form of factory outlets, the price is lower than the average business, and some even more than in the factory town into lower price, this is the way a factory dealer for the protection of the interests of the measures taken. Their main object was owned wholesale stores, supermarkets and stores of the region or not based supermarket counties. Dealers to purchase town, mainly a number of no-name into the lantern, ceiling, etc., these no-name manufacturers do not set the regional protection measures, or inability to set up shop in the market, wholesale and professional series.
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