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by Danny McL

Article by Kitty Lily

Convenient safety, use place from original fast food, convenience stores, and gradually to high-end department stores, supermarkets extensions

In Shanghai, can use mobile phone “card” pay sites, is from the earliest starbucks, McDonald’s, silently extended to large supermarket, high-end department stores, and all kinds of public transportation. As prepaid phone inconvenience, terminal need to customize, use place less “short board” gradually dissolve, “brush the popularization of mobile phone” consumption, is just a matter of time.

Mobile operators to boost

Mention cell phone card, many citizens had heard earlier, it can make their own mobile phones in transit, subway, starbucks, McDonald’s or supermarket convenience store POS relaxed brush calorie of consumption. In Japan in every month about 1,000 million convenience store, automatic vending machines place to brush handset consumer, buy comic, eat noodle… Japan’s young people in small consumption accustomed to using her cell phone card without change etc, and conform to the fast pace of urban life, is the most popular business operators.

In fact in domestic, cell phone card is nothing new. In 2006, Shanghai pudong BaBaiBan had first launch mobile phone operators and cooperation, pilot application credit card. And after a few years, telecom operators spare no effort to cellular phone charge function into all aspects of people’s lives, nanjing road first department store, xintiandi in the corner of the house the supermarket all can brush handset consumer, even if the fresh moon cakes, Francis room can buy mobile payment.

In the meanwhile, many bring convenience, mobile phone prohibitively consumer reflect credit card also has a lot of inconvenience. For example, “originally mobile phone card by public transportation is very convenient, but I didn’t know the things is, also want to buy special customized mobile phone, spend so much money and only buy back a little convenient, not be to one’s profit!” “Every time deposits will run to hall, online cannot filling, bank card cannot filling, even convenience store will not buy prepaid phone CARDS at once. Hundreds of money runs out, in order to even run technically a trip cost.” A variety of inconvenience, make the development TiaoZi razor phone card has become “a fever,” operators, common people calm actively.

“Short board” gradually dissolve

According to understand, according to the demand of consumer, Shanghai has been actively improve three telecom operators, new mobile payment will be more humane. “Just take cellphones don’t take my wallet” new lifestyle may not difficult to achieve.

Take Shanghai telecom and Shanghai mobile provides mobile payment scheme to see, two all adopt innovative “whole card solution”, will soon mobile payment chip, SIM card (or UIM card), etc. Various kinds of applications are set on a card. That is to say, their own mobile phone just a simple change a SIM card (or UIM card), instant transform into a terminal with credit function.

In addition, the “save” pattern also air circles solved the inconvenience of prepaid phone trouble. In simple terms, the user as long as cellphones simple operation, just click screen several times, can finish from “mobile payment account” to “mobile wallet”, and “mobile phone credit wallet” is usually user use of mobile phones charge account.

For example, “the mobile phone wallet” like usually carried around zero purse, a card can pay, no password; “Mobile payment account” is equivalent to virtual safe, by a number password protection. The relations between them, “zero wallet” is the money inside used up, the “safe” can at any time anywhere will amount to a “zero wallet”, to be both safe and agile and convenient.

Meanwhile, “mobile payment account” also supports multiple prepaid phone way, convenient for its prepaid phone people.

“First, the chicken or the egg came first”

As for consumer concern another major problem, now in Shanghai, how many consumer place can support mobile charge? For this issue, have the answer very interesting people operator: this is a “first, the chicken or the egg came first” problem. Along with the increase of consumers, businesses will actively welcome; Both promote each other, “consumption brush phones” this market, there is hope do big.

At present, with the help of world expo in Shanghai, successful operation of mobile phone ticket of Shanghai mobile wallet “service” mobile phone has already opened in Shanghai all the 11 of the rail line station into commercial operation, each station have no less than two provide “mobile wallet” pit stop swiping sluice machine; Meanwhile, “mobile wallet” at McDonald’s, taste thousand noodle, starbucks and other fashion consumption is fast expanding businesses. The personage inside course of study thinks, fast-food restaurants, supermarkets convenience stores to consumer place pay very high efficiency required phone card can greatly quicken the speed, as long as someone with bill, the businessman nature is couldn’t agree more. Last summer, bofeng lotus supermarket 21 stores in the formal launch mobile “mobile phone wallet” payment services, show a mobile phone to pay about retail huge attraction.

And the other one operator, its flagship Shanghai telecom aspects of “wing payment” service, has since launched last year in nanjing pedestrian street since the new world, treasure store, first hand, food, maochang glasses, macro Iraq plaza well-known businessmen put into use, at the same time, “wing payment” support enterprise list also includes “a tea a sit” and “family” chain stores.

Shanghai mobile relevant personage says, current operators are trying to cultivate people habits, such as the use of mobile phone during the world expo last year is the best example, without tickets for paper tickets, as long as a brush can enter the government phone, make many expo tourists feel novelty. Shanghai telecom “wing payment”, also said relevant principals in some telecom business hall is planning to add a sell coffee, tea and automatic vending machine, the price is favourable, mesh

Is to let users feel the convenience of mobile phone card. Meanwhile, aimed at “wing a series of payment” promotion and favourable activity also are actively planning, upcoming release, “excitement.i will be very favourable extent to force!” The official said.

Hint what place to accept mobile phone card

Bus system in Shanghai unicom launched mobile payment services and transit card binding, every bus card can place – rail transit, buses, taxis and even ferries, unicom mobile payment place can “card”.

Shanghai mobile phone payment services also named “mobile wallet” in Shanghai, can now eleven rail line along of all the station into use.

Convenience stores is consumer place in Shanghai mobile phone payment services has stepped into a starbucks coffee, love gives cici in ice cream and haagen-dazs, McDonald’s, and good DE convenience, the behavior of convenience, the whole family convenience, xi and convenience, all the shops. Watson

Shanghai telecom mobile payment services say again “wing payment”, at present already in a tea sat and convenient launched. Family

Department retail and old Shanghai telecom’s “wing on nanjing road payment” new world, treasure store, first hand, food, maochang glasses, macro Iraq plaza consumer place has been launched to use.

Shanghai mobile “mobile phone business can wallet” depiction of supermarket in 12 outlets, bofeng lotus supermarket 21 stores in use.

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