PC and Online Gaming to grow with rising income and India’s conducive demographic

Article by Sachin

Indian PC and Online Gaming Industry in India are poised to grow at a healthy rate due to rising penetration of PC and internet connectivity. Young population in India will further increase the demand for gaming.

The report begins with an introduction to the overall gaming industry. It provides estimated figures for the global market size and growth of the gaming industry. It also highlights the market segmentation by region and type of games. In the market overview section the estimated market size of the Indian gaming industry is shown. It further shows how the dynamics of the Indian gaming industry is changing. The report then focuses on the PC gaming industry, providing estimates regarding the market size and segmentation of PC users. It also explains the value chain in the PC gaming industry and describes the distribution model of PC gaming. Then the report moves to the Indian online gaming segment. It shows overall market size as well as the segmentation among the rural and urban customers. Furthermore, it explains the value chain and revenue model associated with online gaming. Porter’s analysis helps to understand the dynamics in the PC and Online Gaming market in India.

Drivers include increase in internet penetration which acts as a huge driver to boost the demand for online gaming. Games are generally played by the youth and India has a favorable demographic in this aspect. Another driver is that both internet usage and broadband penetration are increasing at a healthy rate thus helping the gaming industry grow. India is a favored outsourcing destination for many gaming companies which is providing a big boost to the PC and online gaming market. Rise in the PC sales acts to the advantage of PC gaming in India. Challenges identified are that pirated CDs are robbing the revenue from the original game manufacturing companies. Broadband speeds in India often falls below desired levels, thus causing problems for playing online games

Trends identified include localization of gaming content so as to suit the tastes of the regional customers. Rise of 3D games both in the PC and online platform can be seen in the Indian gaming space. The Indian PC and Online gaming industry is witnessing investments from the PE/VC investors. Online gaming in India has received a push from the social networking sites and huge prize money is on offer. Rise of cyber cafes as gaming zones as well as tie-ups with DTH operators with gaming service providers are the other trends identified.

The competition section begins with a bubble chart which provides the relative positions of the players based on their revenue, net profit and market capitalization/asset value. The major players in the market have been profiled which includes a financial summary for each of the players. Key ratios and key contacts are also listed. The last section offers strategic recommendations for the players in the PC and online gaming market.

Netscribes is a market research firm that supports Market Insights, Research & Analytics, Media & Publishing and Content Management. Netscribes services include Sales Insights, Market Intelligence, Social Media Insights, and Brand Surveillance for global clients.

Research On India (ROI) is Netscribes’ leading source for market intelligence on emerging sectors in India. Our topics provide a holistic view of an industry and are a spring board for entry strategies, private equity and venture capital investments, investor presentations and management discussions.

For more details on the content of the report and our services you can contact us at sales@netscribes.com

Netscribes (India) Pvt. Ltd., launches a report on the PC and Online Gaming Industry in India 2012 as part of Netscribes’ Media and Entertainment report series.










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