Previously, content standard became a requisite for having relationships. In the last several years, online publishers have learned that they may rather master the almost free discovery paths of look and social media. This spring, a horde of AOL journalists, Paul Miller, Joshua Topolsky and others, left after understanding that they will be needed to provide content based on trending interest according to Google and Twitter reporting.
Ironically, it is actually this approach to audience advertising that appears to be concerned Google. In latest weeks, Google announced it’s +1 listings feature, which enables account consumers to rate both natural and paid listings, improving their favorability by the engine straight or indirectly. Meanwhile, earlier this year Google furthermore announced changes to its look algorithm meant to mitigate the impact of low-quality content pages.
Quantcast and comScore reported immense traffic declines for the standout content farm, eHow by Demand Media, soon afterwards. We believe that Google realizes that the standard of its listings is important to its continued achievement as the de facto navigational and discovery tool for online content. As Matt Cutts lately reported found on the official Google Blog: “Our objective is simple: to provide individuals the many relevant answers to their questions because promptly because potential.”
In the extended run, we believe there is a lot of chance for top-quality content. The Wall Street Journal, the biggest newspaper in the nation with a print-and-digital paid circulation of 2.11M, charges for access to its content. Likewise, the dangerous and much-criticized move by the NY Times to gate its content has lead to year-over-year gains in digital advertisement and circulation revenue, stemming the continuous sales reduction confronted by this incredible brand in latest years.