by Will Lion
Article by Steven Keltsch
Work Smarter, Not Harder! That sounds like great advice. The trouble is many small businesses are so busy chasing their tails they never find the time to improve how they do business.
Many small business owners are moving at least part if not all of their business to the internet. The reasons are easy to understand and even sound business, right. Because many entrepreneurs want to get their share of the millions and billions of dollars to be made on this growing marketplace. Business owners are looking to bring the whole world’s worth of consumers to their business. Entrepreneurs, you have made a very good decision. However there is even more potential than you may have realized because, you haven’t entered into the world of automation yet. Automation is a very import tool in today’s global marketing efforts. So what do you need to automate your business? You need software.
Software is another way of saying that you need programs that are customized to your business. Automating the steps that are taking up your time to do manually and do them in a matter of minutes. That say you need a program that collects a specific marketing trend over time. Or perhaps you need a program that selects products to complement your niche market. Mostly all you really need is your computer to do the work for you.
If all this sounds great but what your talking about, if it is truly tailored to the product I am selling, the advertising strategies that I am using, and the evaluation and fine-tuning of these, than I am going to have to write this marketing software myself. Or hire a programmer that will take a kings ransom.
The truth is you will have to come up with the plan for how you want the program to run and how you want the output to be organized and what parts you want to do in what order. But you don’t have to know how to write the code for the software? You in luck; you don’t have to actually write the marketing software yourself and you don’t have to pay a kings ransom. How is this possible? What many business people don’t realize is that there are a lot of talented software designers who live in other countries and are happy with less payment when you compared them to their American counterparts. The internet is all you need after all and there are great systems set up (like PayPal) that allow payment to be safe for both parties.
They are happy to do projects for you and eager to please, and did I mention that they are talented. You may even get better work than from guys here–just because they don’t have the same drive that these guys do to make good software. The possibilities are endless. Today, businesses want to work smarter not harder in order to accomplish there goals. Automating repetitive marketing task is an excellent place to start. For example, Submitting articles or videos to social media sites to tell the world about a new product you’re promoting. This can be a very tiring task that sucks up a ton of time.
Why not automate the process so you can concentrate on more important task. Luckily for you, submitting software is very inexpensive. Start with submitting software first then move on to more complicated task. Building your system over time will give you the opportunity to perfect your mundane task and improve your productivity.
Steven Keltsch’s broad-based career has given him hands-on knowledge of business plan development, print productions, prepress, digital photography productions, contract negotiations, IT solutions, retail advertising, Web design, creative team development/retention, new product rollouts, direct marketing campaigns, and project management. Website: http://www.submittertrafficbot.com/
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