Article by Tom Ouellet Jacob
The process of creating a website and getting it online can be a tricky one, especially for the non-technical community. And this surely isn’t helped by the common misconception that domain registration and internet hosting is one and the identical thing.
Software piracy is the copying, selling, or installing and using a software product wherein the software developer was not compensated for the product.
The negative effects of software piracy are not only against the manufacturer or developer of the software, but also the reseller and the consumer. There is an increased risk of a user’s computer becoming infected with a virus or other type of malware and if the end user gets caught with the software on their computer they can be fined serious amounts of money and even do jail time. The sad thing is that most consumers who purchase pirated software don’t know it is pirated and are totally innocent but the law doesn’t see it that way.
When people become familiar with a brand name or logo they feel much more comfortable about making a purchase. No matter how many products you have, it becomes easier to sell any one of them if they are all of the same brand.
Let’s use McDonalds restaurants as an example. Their branding consists of the golden arches, Ronald McDonald and the names they give their food. You have the Chicken McNugget, the Egg McMuffin and the Big Mac. Obviously the theme is the Mc before the name. This makes them easier to remember. If it’s easier to remember, then it’s easier for you to become familiar with the product.
