Article by jekky
This spring, mobile fierce. Last week, in China Mobile Official Announcement of the Hong Kong listed company, announced that its wholly owned subsidiary of China Mobile Guangdong Branch (hereinafter referred to as “Guangdong Mobile”) has conditionally agreed to purchase 39.8 billion yuan Shanghai Pudong Development Bank 2.2 billion new shares. After completion of the transaction, China Mobile will adopt a wholly owned subsidiary Guangdong Mobile holds 20% stake in Shanghai Pudong Development Bank, Shanghai Pudong Development Bank to become the second largest shareholder. China Mobile Chairman and Chief Executive Wang To the outside world that Shanghai Pudong Development Bank shares trading has been approved by both boards of directors, the next step requires shareholder approval, regulatory approvals and other countries will carry them out. Action for the shares, Wang made it clear that, to allow China Mobile to accelerate development Mobile Payment services, and mobile phone carrier to promote B2C, C2C and other e-business. China Mobile this, a ripple, “mobile payment” is defined as the blue ocean years ago emerging markets once again the highest level by all concerned. China Mobile 3G To be provided outside of the Blue OceanFor ambitious China Mobile, although already has 520 million users of the scale of support, but how to further deep-level mining value-added potential of each and every user is the real mission of their business operations. Thus in recent years, China Mobile’s business tentacles continue to extend to other related industries, the wireless music club has become the authority of the pop music industry, media platforms, compared with China Mobile, Phoenix shares reserved for the channel to enter the information communication industry, in construction Read the base and handset application software base will make full use of 3G platform, as much as possible to grasp the value-added mobile Internet market. But Wang seems that these practices on China Mobile is only the “traditional mode of growth, though still there is a corresponding space, but not enough.” Wang said in an interview, so this and Pudong Development of Financial Institutions to join hands to develop 3G mobile payment is in the new era will be opened up by the Blue Ocean, which is mobile data applications to extend services, mobile payment will grow to 10 billion for new data applications. 10 billion for this potential market, China Mobile has taken great pains. As the China Banking Regulatory Commission stipulates that non-financial institutional investors the financial sector can only be registered by the company in Mainland China, so China Mobile’s Guangdong with a stake in the company to implement the plan. At the same time as the selection of Pudong Development Cooperation Object is in large part because of the size of Pudong Development moderate, reasonable price, compared to large banks shares, the shares of China Mobile and voice are not too small. Wang said that the reason for strategic investment banks, because according to China Mobile in Chongqing, Hunan, Guangdong, four in the pilot experience, in the future to deal with most large commercial banks, while banks must have strong support, need with a bank formed a strategic partnership. Wang, currently in the mobile phone has been excavated to pay a lot of benefits from the content. Such as brush mobile phone consumption fee will be charged; and mobile phone businesses to pay cooperative movement will be given discounts. While increasing revenue, but also for mobile phones to pay to keep the user stickiness and reduce churn. Mr Wang said after the Guangdong pilot mobile mobile commerce, the company that the business has a very bright future. “Mobile is the best way to universal micro-payment.” Wang said, “China Mobile has 500 million users, if 20% of people use, there are 100 million people to become mobile e-commerce customers.” Wang in the future vision of mobile payment services, mobile payment will be charges, but as long as the scale is large enough will be able to have enough income, such as micro-payment, merchants will offer discounts of China Mobile, another example, electronic transfer and electronic remittance, and the possibility for a variety of new business would be an important source of income. Of course, more business models are still exploring. Battle for this mobile payment detonated In the mobile payment market, China Mobile bullish bright “money” King of the same time, other companies did not recover from. In fact, although there is no fanfare, but banks and fixed Internet has been recognized third party payment companies are also eyeing the mobile payments market, constantly looking for suitable models hope to advance to occupy the site. The high-profile stake in Pudong Development of China Mobile is likely to be mobile payment market, “Running” to upgrade between the prescribed and over the next few years may be heating up.