Article by hi joiney
Floor shift operators should emphasize on “street fighting”"Moving business applications to fall to the ground to fight street fighting.” Rolling in Zhejiang market Mopa After a year, CIGNA Group, Symbol Technologies cool quinoa Sam Hung, president of the first disclosed her “street fighting” program.
With “street fighting” fight for market siteUnder the scheme, Hong quinoa Sam will lead her team take the lead in with “e-capital” to start a massive Hangzhou title of “Search City Story.” During the field by large-scale promotional activities, marketing communications and award-intensive stimulation, rapidly launch mobile Express Member Search Member shops business card registration and consumption, a strong sentiment to encourage more businesses to participate in trial. In this operation, Mobile Express will be completely “occupy” the Hangzhou market.
Such a large-scale launch, what kind of resources needed to ensure that? Local governments and mobile operators to what support? How to prepare the company up and down again in such a bitter fight the “street fighting”?
“Our sales team has in-depth market and streets and communities, on businessmen to conduct an intensive of fishing expedition”, said Sam Hong quinoa, “municipal and district governments and the streets have provided practical support and facilitation, let us to intensive personal contact with businesses. ” Hangzhou, Zhejiang, China
called “network operators” the birthplace created Alibaba, NetSun other successful e-business platform. Now, the Hangzhou government also proposed to create “e-capital” of the strategic objectives, and develop new action plans. It is speculated that this new plan to do the same time grow your Internet e-commerce, mobile commerce will be to develop a new breakthrough and major support of the object.
Hot Internet business, but the computer use the Internet users the convenience of size and look is still difficult to move Communicate Item back. The face of 500 million Mobile Users, and is quietly emerging RFID applications, mobile e-commerce is the real target a wide range of large and closely related with the life of the masses. Mobile Express tendency just to take this application provides a unified service platform. It is no wonder that some of Hangzhou Tourism Committee and other local government departments will it integrate into the information construction of the development plan, and moving fast lane built on the basis of public mobile information service platform.
Strong promoter also includes a local mobile operator. In Zhejiang, the provincial mobile companies to provide highly mobile Express business benefits of tariff packages and the deployment of mobile speed lines to provide joint marketing resources.
Real challenge is how to quickly deploy to the businesses, known as “mobile promoters” of the Intelligent Mobile Terminal Equipment. The device and mobile wireless connections Express platform to help businesses and enterprises quickly establish an independent shopping district, or with other businesses to conclude cross-industry alliance to share mobile Express circle of open source. “This innovative business application model, in essence, creating demand,” said Sam Hung quinoa, to make a city of tens of thousands of businesses in the short term awareness, recognition and put into action, is tantamount to launching a marketing “street fighting. “
In the “imaginary market” right-left conflict ChongWant to compete for mobile commerce market in Hong quinoa Sam more than one course. Mobile, mobile data query information management, mobile logistics control, mobile customer service, mobile marketing, mobile transactions…… a variety of mobile business applications of new technologies, new modes, new ideas emerging. CCW Research predicted in 2008 China Mobile Business applications market will reach 30.65 billion yuan, the annual compound growth rate will reach 40.7%.
The industry market size does not represent any kind of application maturity. For the vast majority of intruders, the mobile business is still a “imaginary market”; in this market in various attempts to show the right impulse left conflict anxiety. The number of more than 500 million of
Mobile The user is seen as a new marketing media, known as the “fifth media.” Focus claims to have 200 million wireless phone users personal data to these users every day to send commercial sales number of 10 million text messages were 3 15 CCTV refers to the manipulation of party to send a large number of spam messages, this “media model” faced strong criticism.
With Taobao and other successful Internet e-commerce platform mode is similar to a number of mobile commerce platform called his cell phone on Taobao, but the popularity of its businesses, and consumers are not in the same category. Usually this type of platform marketing strategy is to build through the concept of high-altitude speculation brand awareness, packaging 3G Application of investment value, and to the wireless Web, the concept of mobile real name of the class to get the sales revenue from the practice are completely different compartment.
For mobile applications provide innovative business tools, such as mobile payment, mobile wallet, mobile phone messages, flying letters, enriched mobile business applications. Some small and medium sized companies by the venture capital backed technology and focus on some of the leading features of the development of business applications for mobile provides rich functionality, but remained in promoting the overall application market are weak.
“Mobile Express aims to promote the formation of new mobile business ecosystem.” Hong quinoa Sam said, moving the fast lane is a single “service” platform for businesses to better serve consumers with a new, integrated service delivery, and to acquire new business interests. This traditional “service” is a great expansion of content and rich, and thus have a qualitative leap.
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