Search engines are one of the most dominating features of internet world today. It has become so mighty that there is even a separate segment of employment to work on them and work according to them. What may interest many tech news followers is how mighty they really are? Can they really change the social status world over with adequate initiative? Can they really work on the presidential elections with minuscule manipulations? Questions are being raised and hypothetically we can understand their standing.
Google, the most expansive and with maximum say among the search engines is a disruptive company in itself. It has spoilt many status quo and future of many companies by their continuous changes. Why? Remember their updates? It has spoilt many companies’ future prospects by changing ranks and as they innovate they also work to provide their users possible best.
Once such a company with loyal followers worldwide decide upon an issue can they push it through their search engines? Definitely they can. With small pushing of inherent cookies they can easily pop their desires on your screen. You may ignore it first five times and then give in and follow. That way they can have an established audience for any issue. Once they have sizable audience they can start changing those beautiful stories with more indicative ones. This way they are creating opinion and pushing their ideas slowly. They can also put candidature.
This is the first step. Remember that typical Google way of celebrating events? They will have those events put on your face throughout the day.
If this is done with a person living they can surely work wonders. Continuous reminder of an event or a person for the whole day all times when you went for a search is going to impact hugely.You may get irritated but can’t ignore the visuals. This can be their way to understand and promote a smiling politician also if they make up their mind on this.
With the array of apps and online supports it is also easy for them to reach you mind. It can be through a popular game designed on a person, an app named on a person or similar thinking. The subtle marketing is their forte as they earn their bread by that only. Yes, even after being a very useful and smart search engine they live by marketing and naturally all their activities can have that ulterior motive apart from customer satisfaction.
The question though is will they do this? I doubt. They will lose their huge credibility and become a political machine. Though even now there are experts who blame Google for data manipulation for promotions and other such uses none can blame it as a search engine. It is really the god. Will they like to damage that image. For most enterprises building a brand is tough enough and then sustain it in style is tougher. Google has been doing that for long. It will be blasphemous to even consider such options for Google fans. Me included.
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