There are several reasons not to design a website on your own. It’s not that people without advertising or design experience are inept. No, of course nearly anyone could design a website. But, a designer will help you get the most out of your site. A little more investment up front will yield a much more lasting and effective result. Here’s how:
The first thing a designer has that you don’t, is experience. Designers have built websites so many times that they will avoid rookie mistakes. Designers know what make a website effective. You will have to either guess, or start doing some research. Designers have gone to school and cannot only put that knowledge of design to work, but their knowledge of software and technology.
Besides experience, designers have a variety of equipment and up to date resources. This means your website can have some of the bells and whistles that other homemade site will not have. A unique website will help your business stand apart from others.
Because of a designer’s experience and resources, the quality of work is going to be much better than anything I can do. I can fool around with Photoshop, but a designer can perfect a design in Photoshop. I can browse a little to find what’s popular in design, but a designer gives it her own edge, putting you ahead of the crowd instead of in line with everyone else. Designers know that trends change and can tell you when it’s time for an update or when to introduce a new kind of technology into your site.
Many people don’t consider that they’ll likely end up handling their own tech support issues when designing their own websites. Hiring a designer can take this responsibility off your shoulders. Problems will get much more quickly than if you are trying to solve them yourself. But, if you want to be involved with managing content, a designer can teach you that, too.
After your website is ready to go, you’re going to want it to work for you. The only way to do that is with search engine optimization. Designers specifically design sites so that search engines can find them and rank them at the top of website listings. Designers also know where to get your website listed in directories and as accessible as possible to potential clients.
So even if you have the know-how to build a website on your own, you may want to hire a designer anyway. You’ll probably enjoy spending the time on making your business product of service while the designer makes does the advertising.