Mobile phones have become an indispensable part of every human life today. In the Indian market, it was first introduced in mid-1990s. Since then the market was witnessed a constantly tremendous growth. Every year increasing numbers of people are being added to the mobile customer base, recording an estimate of 300 million subscribers in India today.The key factors that have promoted the growth of mobile phones in India are cheap handsets, affordable rentals, liberal policies, lower tariffs, and affordable monthly rentals. When the first cell phones were introduced in the market, the call rates and the monthly rentals were too heavy on pockets as the subscribers paid around Rs 32 per call but today, the rates have drastically reduced, amazingly to Re 1 per call. Furthermore, in the early days of introduction incoming calls were also chargeable but today that’s completely free of cost provided the person is in his or her own city from where he or she has taken the mobile subscription.
The call rates have fallen from Rs 32 to Re 1 and this definitely is the strongest and the most obvious reason for the increasing number of cell phone users.Both the service providers and mobile phone manufacturers together are also contributing to the progressive growth. In the market the dominant players like Nokia, Samsung, Motorola, LG, and Sony Ericson are strongly competing with each other to relish maximum share of the industry. All are on a battle to introduce new handsets with durable structure, better features, and new benefits. Along with, the service providers like Airtel, Vodafone, Aircel, Idea, Reliance, Tata Indicom, and Spice are also undergoing heavy competition to reach the peak. All the service providers are in a race to offer the cheapest call rates and attractive packages on text messages. This heavy competition has strongly resulted in increasing number of users as well as the excessive growth of the market.In the modern day, mobile phones have become an indispensable part of the mobile savvy youth. This is attributed to the wide range of services mobile offer. The high-tech gadget has gone beyond the boundaries of wireless communication and text messaging. Today, mobile phones have graduated to become an important vehicle for entertainment in terms of music, games, and internet. Mobile phones today are used for variety of purposes like expressing thoughts, social networking, internet surfing, banking, navigation, reading news, and playing games. All these services are possible because banking institutes, railways, and other global companies like Google, Yahoo and MSN have signed up with various mobile service providers. Together they are continuously contributing to the growth of glorious Indian mobile phone market.As we all know, the economic recession came and hit the whole world, and now things seem to be easing off, ever slowly though. But one industry seems to have been completely unaffected by this phenomenon. The mobile phone industry. Take it as the innovative marketing technique of the industry players, or simply the need of every person to possess a mobile to stay in touch, besides other related reasons. The year end saw worldwide mobile phone subscriptions cross the 4.5 billion mark. And simple predictions forecast topping of the 5 billion mark in the year 2010.Hamadoun Touré, Secretary-General of the International Telecommunication Union (ITU) said, “Even during an economic crisis, we have seen no drop in the demand for communications services. I am confident that we will continue to see a rapid uptake in mobile cellular services in particular in 2010, with many more people using their phones to access the Internet. Even the simplest, low-end mobile phone can do so much to improve health care in the developing world. Good examples include sending reminder messages to patients’ phones when they have a medical appointment or need a pre-natal check-up. Or using SMS messages to deliver instructions on when and how to take complex medication such as antiretrovirals or vaccines. It’s such a simple thing to do, and yet it saves millions of dollars and can help improve and even save the lives of millions of people.”A noticeable trend over the last few years is that more and more people have been using their mobiles to access the Internet. By the year 2015, people accessing the Internet while on the move through laptops and smartphones will exceed those of desktop users. So with a world population of around 6.8 billion, around ¾ are cellphone subscribers worldwide. The voucher codes are also famous under the name of discount codes, promotional coupons, discount voucher, promotional codes, promotional Vouchers, online coupons or discount vouchers etc. The concept of voucher codes is very old. Earlier, there were paper based coupons which were published in the magazines. During that time, the people used to cut the coupon out. After showing it to the cashier, they used to get certain discounts. But now this concept has been introduced online. The results in both the cases is same. You can get discount for yourself. Such codes are nowadays offered by almost all the top merchants for the purpose of rewarding the existing customers and enticing the new customers. Such codes play a vital role in improving sales of a particular product So, both the parties are benefitted from this process. The voucher codes are offered for a large number of categories. This include entertainment, home and office, travel and leisure, toys and games, health and beauty, apparels and accessories, mobile phones etc. Out of all these, the mobile phone vouchers are very popular among the people. This is because such vouchers offer a variety of discounts to the users on their favourite mobile phone. A mobile phone today holds a very important place in our lives as it enables us to stay connected with our loved ones at any point of time. Earlier, these gadgets were only meant for communication but these days, the devices are endowed with various attractive features like GPS, Internet, gaming, SAT NAV systems, Bluetooth, MP3 player, radio, high resolution camera with video recorder etc. Because of the presence of these innovative features, the cost of mobile phones has become very high. But now with the introduction of mobile phone vouchers, it has become possible for every common man to purchase this gadget. The mobile phone vouchers offer money off shopping and top online discounts. Every kind of buyer is free to use such codes. There are specific terms and conditions which are provided with these codes. The users only need to follow these terms as conditions so as to make the best use of these codes. One can easily use the mobile phone vouchers. In this simple and hassle free process, one has to enter the code into the box lying on the basket page of the website. In rare case, it is located on the checkout stage. Enter the code into that box. Once you enter the code, you can avail discounts against various handsets. One can avail the overall information related to these mobile phone vouchers issued by different retailers by means of various shopping portals. Apart from fulfilling the task of informing the people about the voucher codes, additional benefits are also offered by these portals to the people. Such shopping portals are blessed with various sections where people can actively participate. They can add reviews, write blogs so as to share their experience of voucher codes with other people. This method proves very beneficial in guiding other people also. Apart from this, dedicated sites are also there. Such sites mainly focus on these codes. You just need to enter voucher codes in the search box of a search engine. Within a few seconds, you will come across a large number of sites offering such codes to the customers. When a layman hears 4G or 3G phones, he is all lost and does not know, what are they. They are terms to describe different technologies, that can be used from the mobile phones. The ‘G’ stands for generation. These nomenclatures started off with the introduction of 1G phones. They are the First Generation phones, which were also called as ‘brick phones’. They were indeed the first mobile phones to have been introduced in the market. Then came the 2G aka Second Generation phones. With the introduction of 2G phones, they went on from analog to digital phones. The Third Generation or 3G mobile phones ushered in faster data-transmission speeds, due to which one could use the cell phone in more data demanding ways. It is with the speed, that you are able to stream video, audio and much more on your mobile phones. A lot of money has been spent by the various telephone companies to prove it to the common man, the importance of 3G network. The latest technology on the horizon is 4G. What are the improvements, that have gone above 3G to make the new technology? Therefore 4G vs 3G is the dilemma, that people have. Let’s find out.When a layman hears 4G or 3G phones, he is all lost and does not know, what are they. They are terms to describe different technologies, that can be used from the mobile phones. The ‘G’ stands for generation. These nomenclatures started off with the introduction of 1G phones. They are the First Generation phones, which were also called as ‘brick phones’. They were indeed the first mobile phones to have been introduced in the market. Then came the 2G aka Second Generation phones. With the introduction of 2G phones, they went on from analog to digital phones. The Third Generation or 3G mobile phones ushered in faster data-transmission speeds, due to which one could use the cell phone in more data demanding ways. It is with the speed, that you are able to stream video, audio and much more on your mobile phones. A lot of money has been spent by the various telephone companies to prove it to the common man, the importance of 3G network. The latest technology on the horizon is 4G. What are the improvements, that have gone above 3G to make the new technology? Therefore 4G vs 3G is the dilemma, that people have. Let’s find out. (more…)
